Demographic Data of Social Networks

I discovered a interesting compilation of data about various popular social networks, obtained by Google Adplaner and Google Insights. The report is entitled The 2008 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed.

Data provided for Facebook seems quite interesting; while initially targeting colleges, most of the current users seems to be older, according to the information provided by Google. This is even more visible for the micro-blogging service Twitter. When looking at LinkedIn, the majority of the users seem to be in the post collage age, earn more money and has a higher education. Considering LinkedIn as a “network for professionals”, this is not unexpected. However, one has to rely on the validy of the data provided by a third-party.